Genuine Ray Ban Sunglasses

While Ray-Ban Wayfarer is one of those products that has seeped into society so completely that it became an instantly recognizable style, was not always so. The Wayfarer popularity has nearly stopped and back again.

What did you do Ray-Ban Wayfarer to transform into an American icon and save it from catastrophe end? Here is the story Wayfarer.

Humble Beginnings

First introduced in 1952, the Wayfarer was originally geared to pilots, throwing off the success of the model aviator. But instead of going for the big lenses to cover the odd-looking tan lines caused by large sunglasses worn by the open cockpit pilots of WWI, Wayfarers were much sleeker looking.

But it was thanks to Audrey Hepburn wearing a pair of them in the movie Breakfast at Tiffany's, which gave the initial success of Wayfarer.

The Fall

By the 70's, however, sales became very slow. Ray-Ban was ready to hang up the line. Even if the success had experienced, clearly attributable to its appearance in movies, it was not until 1982 that the idea of placing the product really took off.

That's when the producers of ET about to be shot: The Extra-Terrestrial company approached Mars Inc. candy on the use of M & M's in your movie. Mars declined the offer after the filmmakers asked for payment. Hershey's, on the other hand, decided to take the risk and paid to have Reese's Pieces in the film.

The incredible success of the appearance of Reese's Pieces' in ET led companies to product placement to start well.

Return of an Icon

After being approached by one such company, Ray-Ban has agreed to pay to have the Wayfarer appear in the movie Risky Business where Tom Cruise famously wore throughout the film, as well as promotional posters and box covers.

The Wayfarer 1983 saw a sales boost that cement his iconic destination. The Wayfarer has appeared in over 360 films and television programs over the next four years.

Today, films like 1998's The Truman Show lampoon efforts of product placement and marketing efforts are easily concealed caught by viewers informed. While the marketing of product placement continues to become an increasingly tricky business to pull it off successfully - the goal to be deployed to put a product without it being clear that it is there intentionally - his early successes have Wayfarer guaranteed a permanent place in the market and the history of fashion.

Ojo Designs (http://www.ojodesigns.com/product/ray-ban/wayfarer/) offers the iconic brand RayBan Wayfarer sunglasses, as well as many other popular brands. Billings Farnsworth is a freelance writer.